Independence Barber Co. is a small independently owned barbershop in Austin, Texas. Located at the southernmost tip of Austin, in a renovated motorcycle shop.

As a barbershop owner and veteran barber, I found after years of barbering that I was being asked (and answering) the same questions time and again. Many of the questions asked required more than a simple answer, and that is when I decided it was time to make this information available online, for anyone else who might be asking the same questions. 

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I started by adding a small blog to our shops website (independencebarber.com); however, I found that most of the people who visited our site, did so only to make an appointment and didn’t  realize we had a blog section. Wanting to expand on the information I was putting out, and hoping it would reach others, Pomade & Whiskey was born.

 I have spent a lot of time and put a lot of love into all the content you will find here, and hope you find all the information helpful. If you have a question that has not been addressed yet, please feel free to reach out and we will gladly add it to our blog content. Just please be patient, as we still have a fully functioning shop that also requires a lot of time and attention.  

Thanks for checking us out and enjoy! H



Owner Heather Manto was born in Brooklyn, N.Y. in the spring of ’78.  In November of 2001 she joined the Army and would spend the next five years as a Military Police Officer. While on active duty she began attending  college courses, and at the end of her enlistment worked for the government for another four years, until completing her degree. She then took a contract position with a government IT company and when the contract ended she would enroll as a full time graduate student. Unhappy with the program, she would leave after her first semester. Although her resume was impressive, being a very heavily tattooed woman in Baltimore, Maryland would make it difficult to find work. A friend told her about a local barber school and when she went to check it out, she realized she found her calling. Immersing herself fully, she excelled and finished the program in nine months. 

Upon receiving her barber’s license she would take a job in a very busy local shop where she refined her skills and improved her speed and technique. When an opportunity presented itself, Heather would move to Austin Texas where she would go to work for an exclusive new shop. During her years there, working with some of the best in the industry, she found herself constantly challenged (in a good way). After several years she would eventually leave when approached by a client for her help in opening a new shop. With a degree in business and a vast knowledge of the barber industry, she would find herself in a leading role. Sadly she would learn that knowledge and sweat equity did not trump investment money; learning that her new boss cared less about quality and more about the bottom line. Leaving with two of her staff to open another shop, the three partnered up and built a shop in Austin’s downtown area, but found that too many cooks in the kitchen can get pretty crowded. 

After many years and experiences in the barber industry, Heather Manto is now the sole owner of Independence Barber Co. and Grooming Supply in South Austin. She has not taken this role lightly; hand crafting her own grooming products, beard oils, beard balms, soaps and candles, Independence Barber Co. now has a full range product line. Heather is an ambitious leader who designs and maintains her own website, blog,  packaging, and is also the owner of a Austin Collective, a line of eco friendly products. Newly married, raising a teenager, three rescue dogs, running multiple businesses, attending graduate school (again), and hand making the Independence Barber Co. product line, we asked her how she does it. Simply put, she stated –

I aspire to achieve success and a better life for my daughter. That doesn’t come by talking, that comes by doing. I’m working hard now in hopes that it won’t be so hard later.



https://youtu.be/8G7J878ENEY Most people work just hard enough not to get fired and get paid just enough money not to quit. George Carlin We are here to laugh at the odds and live our lives so well that Death will tremble to take us. Charles Bukowski Do not wait; the time will never be ‘just right.’ Start where you stand, and work with whatever tools you may have at your command, and better tools will be found as you go along. George Herbert Previous Next